#StopTheTorture Campaign Launches in New York City Metro Area for Humane Society International

Social media influencers, marketing, and public relations professionals partner to raise awareness about the murderous "dog-torture" festival in Yulin.

In Yulin, China, June 21, is the start of an annual “festival” when dogs and cats – many of them stolen pets – are brutally beaten to death and then consumed. These animals suffer enormously – packed tightly together in tiny cages and driven for days without food or water to slaughterhouses and markets, before being cruelly killed in front of each other. Last year, Yulin authorities attempted to ban the sale of dog meat, but it was overturned before the festival began.

To help raise the public's awareness for this issue more than a dozen women and dog owners based in the New York Metro Area released images with their pets and the message “Stop The Torture” on Instagram. The campaign was formed to stir emotion and awaken audiences to the barbaric Yulin Dog Meat Festival. Images featured serious expressions with a URL (hsi.org/stopthetorture) to drive traffic to the Humane Society International's website to promote the organization's work to end the global abuse and torture of dogs…